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Recent blog posts

I write about the people and brands that are shaping the digital outdoors.

Digital strategy

Digital Strategy: Sheetz reaches 1 million likes

The team you know here at Trail Sherpa has a very storied past.  We've been working together for years building websites and online communities by crafting actionable digital strategies.  Jessica, … [Read More...]

Anticipation for the shot

Anticipation

Anticipation can be intense, like the build up just before you squeeze off a perfectly centered shot. There are a lot of things unfolding in my personal life right now that have been fueling a … [Read More...]

Latest gear review

I test gear that I think I want to use. Here's what I've discovered...