I’ve built two companies around a strong desire to help businesses find their way online: Trail Sherpa for outdoor brands and Vestor Logic for all the others. We build websites and social media strategies tailored to each individual client. Most of our clients rely on us for ongoing design support, ongoing SEO services, and digital strategy guidance.
We also spend considerable time immersed in data each month to provide our clients with an accurate analysis of their social marketing activities. After all, the opportunity is really in being able to understand where you can improve and having the awareness to make the changes. That’s what we do.
Husband, father, hiker, foodie
Anyone that discovers their passion is fortunate. I have a few friends that found their path early in life. For me, it’s been a journey and one that has introduced me to many things that I’ve come to enjoy but not true passions.
But finding adventure outdoors, though sometimes just a wish cast from my desk, has always been a passion for me. I grew up hunting and fishing. And then business, marriage, and building a family became my focus.
Today, I live for big day hikes that rack up double digit miles and long weekends for family camping adventures. I have the occasional 4-5 day backpacking escape too. But no matter where I end up, food always plays a big part in shaping the experience.
It’s all defined by blurred lines
Family, adventure, business, and food.
I married my best friend and we get closer everyday. We’re raising two boys that will certainly do more in their lives than we have. My time on the trail allows me to tap into a level of focus that’s hard for me to access at any other time. And when it’s time for our family to come together, we retreat to the kitchen.
Food is something that we share together. It’s important to us to know where our food comes from and we work hard to educate our kids on healthy eating practices.
Organic, sustainable, and local are terms that have become more than just buzzwords for our family.
These are the things that shape my life and they are most certainly intertwined.
My philosophy on business
I’m not a corporate guy. I did my stint in the corporate world. I’m not one to be held captive by my work. If anything, my work is at the mercy of my life.
Vestor Logic and Trail Sherpa were conceived during a very big transition in my life. It was a time when I had to make choices that would stand the test of time. I knew a cubicle was not the answer. In fact, it never has been for me. Maybe it’s the sense of adventure that entrepreneurial endeavors give me or just a stubbornness that’s woven into my DNA. Either way, the choice for me was simple.
I chose to help other small businesses share their stories online. And along the way, I’ve been able to incubate a few passion projects of my own.
Today, my business is built around a few key people and compliments my life more so now than ever before. My entire team works remotely and we’re flexible to allow for the demands of family which shapes it all. Some day, the boys will have a chance to take over if they want. Who knows what the business will look like then. It’s hard to say what 20 years of adventure will do to a business that tries to help others share their stories of adventure.